Leaders Perspective: The 10Cs of the New Normal

The 10Cs of the new normal is an organizational perspective designed for leaders to understand the situation so they may have a better grasp of the internal and external problems that affect them, their teams, and the organization, as a whole.

In this period of uncertainty, where the very existence of any organization is unstable, how can leaders navigate through the crisis and adapt to the situation? While many leaders revert back to their old success paradigm, however, the pandemic is a “wicked” problem with no on-shelf solution; that even google falls short in providing a concrete panacea to this situation.

As Peter Drucker once said, “the greatest danger in times of turbulence is not the turbulence. It is to act with yesterday’s logic.” Certainly, many organizational problems today are a result of the multifarious effects of the pandemic.  And leaders should be cognizant about these problems and must act with agility, flexibility, and resiliency in order to survive.

It provides a guide for alignment of direction, a basis for renewal of actions, and a pattern for execution. Despite the uncertainty, this perspective accords leaders with the confidence to discern pressing concerns and adapt to the situation as they lead their organization.

The 10Cs of the New Normal includes the following:

1. Context (what’s happening within and around your organization? The internal and the external situations, the disruption in the direction of the organization.)
2. Change (What kind of change is required by the current situation?)
3. Competencies (What skills set do you have to adapt to the needed change?)
4. Character (What attitude, feelings, emotions, sentiments should each one evoke and share?)
5. Collaboration (How should the organization adapt to change?
6. Coordination 5, 6, and 7 are strategies that will be needed for the organization to adapt
7. Communication  to the required change and that leaders should be cognizant about)
8. Culture (How should people behave and what living relationship should be practiced and shared now?)
9. Commitment (what do people and the organization willing to commit together? – what support and reciprocal relationship are needed to make change happen?)
10. Commencement (how should the organization journey together – how should disruption be addressed? How should the disrupted direction be aligned as the organization begin with its journey? – the new normal?)

Read also: Leadership presence: What signals are you sending your team?